Ontario Pharmacists Association

DESIGN AND DEVELOPMENT OF PROVINCIAL ADVERTISING CAMPAIGNS

CHALLENGE

The Ontario Pharmacists' Association (OPA) were looking to produce a visually engaging and informative provincial media campaigns across Ontario. The OPA required to communicate an informative print that highlighting the tremendous benefits and value of dealing with your local pharmacist. The ad series included a Medscheck campaign that spotlights an Ontario Pharmacist administered program that aids clients in better understanding their medications.

INSIGHT AND KEY CONSIDERATIONS

The Ontario Pharmacists' Association represents more than 11,000 pharmacists across the province, each one providing professional services to a diverse client base. The need for accuracy and detail while explaining the Medscheck concept in messaging and the need for custom photography was required. TWG Communications sourced location, Ontario pharmacists, models and brought together final assets in an eye catching, professional manner.

IMPLEMENTATION

Ontario pharmacies were chosen as backdrops and local pharmacists agreed to be involved. Custom photography was undertaken to capture authentic imagery. Once all creative visuals and messaging was developed and approved, a province wide media plan was undertaken to ensure the widest possible exposure while keeping within a defined budget scope.