ONLINE INVITE FOR NEW PRODUCT LINE

CHALLENGE

Maple Leaf Foods, a well known and  leading consumer packaged food company was launching a new product line and TWG was to develop an online interactive invitation for media.

INSIGHT AND KEY CONSIDERATIONS

Grabbing the attention of the media is always daunting considering the numerous amounts of correspondence and emails they receive daily.  This video was to be intriguing and stand out with colourful photography and simple copy.  There was also a call to action required in this video asking viewers to offer their preference in experiencing the new line, Prime Gourmet.

IMPLEMENTATION

The video needed to be simple, straightforward and short in length.  We were able to utilize beautiful food imagery in the video and music to capture the attention of the viewers.

RESULTS

The client was very pleased with the utilization of the fresh food imagery and the wonderful calm music.  The call to action was a huge success with many media replying to the offer to experience a new product line inspired by the food trend in Europe.