CREATIVE AND DESIGN OF FUELING THE DREAM SIGNAGE
CHALLENGE
Petro Canada challenged TWG Communications to design imagery that would clearly demonstrate Petro’s pride in being a sponsor of the Canadian Olympic movement.
INSIGHT AND KEY CONSIDERATIONS
With over 18 years as a proud supporter of Olympic athletes and the Canadian Olympic movement Petro Canada engaged in a campaign to increase public awareness through the Fuelling the Dream Campaign.
IMPLEMENTATION
TWG Communications created an original illustration. Petro Canada brand guidelines were married to these original and unique graphics. The creative needed to accommodate various mediums and be able to capture the imagination of audience members regarding the Olympic movement and Petro’s commitment to aiding our athletes in achieving their dreams.
RESULTS
The materials deliver an immediate impact on target audiences, are vibrant and offer a fresh look and feel for Petro Canada’s Olympic involvement. Petro Canada will continue to build its Fuelling the Dream brand upon this design platform.
