SET DESIGN AND EVENT MANAGEMENT OF 25th ANNIVERSARY CELEBRATION

CHALLENGE

Grant Forest Products, an industry-leading manufacturer of OSB products, were proudly celebrating their silver anniversary and wanted to host a memorable celebration for a thousand of their employees. TWG was tasked with creating a unique theme, creative direction and art direction of the venue, along with all associated collateral materials.

INSIGHT AND KEY CONSIDERATIONS

The event would be held in a small community hockey arena, a setting not traditionally synonymous with events of this nature and scale. The venue would have to be transformed into a theatrical setting that would include a large staging area to accommodate the various presentations and a large concert. Multiple video screens suspended from the ceiling would also be required to give a more interactive feeling, and engage the guests’ attention.

IMPLEMENTATION

Our creative team worked extensively with organizers to coordinate the multimedia presentations to ensure everything went smoothly. Our combined efforts completely transformed the hockey arena with the use of lighting, video screens, and draping to a venue worthy of such a high-end event. Dazzling multimedia work could be seen in every direction with such presentations as a looping video screen to welcome guests, a short “Pump-up” video to set the evening’s tone, as well as a retrospective piece on Grant’s 25-year history. Collateral materials such as evening programs and place cards, as well as a beautiful commemorative publication were produced.

RESULTS

TWG’s vision transformed the arena into a gorgeous setting that was both unrecognizable and eloquent. The event was a resounding success and helped GFP celebrate being a true North American success story in grand style.