DESIGN AND DEVELOPMENT OF CORPORATE ANNUAL REPORT

CHALLENGE

Royal & SunAlliance Canada (R&SA) sought to create an annual report that was both stimulating and engaging, a report that the client would be proud of and that people would want to read.

INSIGHT AND KEY CONSIDERATIONS

Annual reports are the benchmark for keeping shareholders, employees and the public up-to-date with the year over year progress of large companies. In this case, R&SA Canada is a wholly owned subsidiary of R&SA in the UK and did not need to communicate with shareholders; but rather with brokers, clients and employees. The task was ours to reduce the yawn-factor annual reports are notorious for, while still including all the pertinent information.

IMPLEMENTATION

We combined the requisite ingredients of an annual report with numerous vibrant visuals. We presented all the facts and figures in a clear concise format. We also made extensive use of photography to give the report personality, and hold the attention of the targeted audience: their Canadian brokers.

RESULTS

The Royal & SunAlliance Canada Annual Report was extremely well received. As Canada’s No 1. marine insurer, a large audience of brokers and employees viewed the report both in print and online.