CREATIVE DEVELOPMENT OF MEDIA RELATIONS KITS

CHALLENGE

VEET, the worlds leading provider of hair removal products required the development of a sleek product launch folder, one that would highlight the Veet product line without being product driven.

INSIGHT AND KEY CONSIDERATIONS

VEET products are about personal care, personal beauty and personal image. The media campaign would be used to showcase the full line of Veet’s quality products with the goal of gaining earned media exposure for the product line.lection of colours, textures and images to be used required a great deal of sensitivity and had to gain the approval of a wide constituency.

IMPLEMENTATION

TWG’s creation of a clean and fresh design, incorporating the full range of Veet products, and use of an attractive model image clearly depicts how well the Veet products work.

RESULTS

The visual elements served to provide strong impact for the media audience garnering a great deal of attention for Veet and their exciting product line-up. The design, coupled with the value of Veet products put the Veet brand front and centre for the target audience.