DEVELOPMENT OF NEW VISUAL IDENTITY AND BRAND GUIDELINES

Award:
Bronze - 2009
SCA Summit Creative Award Winner

CHALLENGE

Pele Mountain Resources contracted TWG to redesign their brand and help them create a similar brand for their new mine opening in Elliot Lake, Ontario, named Eco Ridge Mine.

INSIGHT AND KEY CONSIDERATIONS

The brand needed to encompass what the mining company was all about but also be an interesting and modern piece. The Pele Mountain Resources brand needed to blend well with the Eco Ridge Mine logo as well as stand only.

IMPLEMENTATION

The Pele Mountain Resources and Eco Ridge Mine brands stand out among other mining logos by being very modern but yet still conveying the proper message. The logos represent an eco-friendly atmosphere, which the mine is incorporating in some of their new approaches.

RESULTS

The new brand has been well received and is being fully integrated into all materials. The brand is unique and differentiates itself from other Mining industry logos.