MUSKOKA IS MAGIC FOR BUSINESS CAMPAIGN

CHALLENGE

Develop a series of ads that would sell Muskoka as an exciting conference and meeting destination, and complement their already burgeoning tourism industry.

INSIGHT AND KEY CONSIDERATIONS

Muskoka is very well established as a premier vacation destination. To be a force in the meeting and conference market, ads would need to be targeted at meeting and conference planners. Building on Muskoka’s legendary reputation, the ads would need to breakthrough the crowded marketplace and capture mindshare amongst key decision makers.

IMPLEMENTATION

We created a series of print ads that let visuals of the area’s natural beauty do most of the talking. The ads featured the tagline “When your team is looking for inspiration, the first stop is Muskoka,” suggesting that it is the perfect place to meet, relax and refresh.

RESULTS

The creative helped position Muskoka as a serious competitor in the meeting and conference travel market. Key business decision makers and meeting travel planners were exposed to the ad campaign, putting Muskoka on the map for this market segment.