TALENT LAB

CHALLENGE

Sponsored by Motorola Canada, Talent Lab is an intensive artistic development workshop for young Canadian filmmakers. The workshop takes place during the Toronto International Film Festival. The client asked us to come up with a creative design to package a plastic film reel as the Motorola “give-away” to all the aspiring filmmakers that participated in the Talent Lab.

INSIGHT AND KEY CONSIDERATIONS

The creative needed to carry the strong TIFF and Motorola brand flavour, and make the boring grey film reel case come to life.

IMPLEMENTATION

Standing out from all the marketing that surrounds TIFF and making this film reel represent the program sponsors alliance with TIFF was paramount, which resulted in a stylize, illuminated “08” sticker design for the reel package.

RESULTS

These “giveaways” were well received by the participants and filled with Motorola goodness!