CREATION AND DEVELOPMENT OF NEW CORPORATE WEBSITE
CHALLENGE
Alpha Trading Systems was established in May, 2007 with the aim of increasing the country’s equity trading efficiencies and making the Canadian marketplace more globally competitive. Its ownership group consists of BMO Capital Markets, Canaccord Capital Corporation, CIBC World Markets, CPP Investment Board, Desjardins Securities Inc., National Bank Financial, RBC Capital Markets, Scotia Capital Inc. and TD Securities Inc. ALPHA was looking for a professional web presence that would project the organization’s credibility and professionalism to the financial world.
INSIGHT AND KEY CONSIDERATIONS
The new web application would act as the organization’s primary marketing and communications tool. A clean elegant look and feel to capture Alpha’s brand essence was called for.
IMPLEMENTATION
The site was professionally developed and programmed to allow integration of content management providing the client the ability to manage and upload content in real time. This is a necessary tool in today’s world of instantaneous communication.
RESULTS
A successful online presence developed for Alpha Trading Systems and positive buzz on the street. Bay Street.
