CHALLENGE

Ontario Northland was in the market to produce a short video, no more than three minutes in length, highlighting more than one hundred years of service across a vast geographic footprint with emphasis on the variety of business operations they are engaged in. TWG was challenged with finding a concept that would be inspirational and pride inducing for staff, informative and educational for the broader market and instructive to provincial government partners unaware of Ontario Northland's profound impact on northeastern Ontario.

INSIGHT AND KEY CONSIDERATIONS

The client needed to portray their services in a manner that clearly demonstrated the breadth and depth of their reach. With passenger and freight rail, motor coach, marine, telecommunications and more, Ontario Northland is a true northern conglomerate. With more than one hundred years of service, the client also wished to remind viewers of the many service roles they have played throughout their existence. The project was undertaken with significant collaboration between TWG and the client.

IMPLEMENTATION

The video was shoot over several weeks with more than 45 hours of raw footage captured across a number of locations. Editing for picture, voice and sound design required extra attention to detail to ensure the proper emotional tome for the piece. The video was launched on youtube, Vimeo and the clients website.

RESULTS

Overwhelming is the best descriptor. Comments of support and congratulations were received on a steady basis and the client was amazed we were able to capture exactly what they had in mind.