WEBSITE DEVELOPMENT/AD MATERIALS/BROCHURE

CHALLENGE

Laurentian Ski Hill has been a fixture in the heart of North Bay for many years, fueling the competitive and non competitive dreams of skiers and snow boarders of all ages. With several runs including a training hill and snow board park, modern lifts and upper and lower lodges, Laurentian Ski Hill offers all the amenities needed for a great day on the slopes. Dated promotional materials and a desire to increase interest meant Laurentian needed the assistance of a creative agency to provide strategic direction and design talents.

INSIGHT AND KEY CONSIDERATIONS

The Laurentian facilitates are a true gem in the centre of North Bay. Easily accessible by public transit and offering affordable programing, Laurentian is the best local option for downhillers and boarders alike. For Laurentian, every penny counts, so TWG worked closely with Laurentian as a sponsor, on an ongoing basis, to create materials needed for a new website, brochure and ad templates.

IMPLEMENTATION

The modern, contemporary look TWG created for Laurentian provided an instant appeal for viewers. The materials hold a consistent theme and texture making all communication assets easily identifiable in the market. The website needed to be informative and offer patrons the opportunity to book lifts tickets and packages online.

RESULTS

The website was an immediate success and the online purchasing option was used almost upon going live indicating a desire to use this easy booking method. The look and feel of all the materials have been warmly praised, not that warmth is what a ski hill wants.