TWG Develops Public Awareness Campaign

NIPISSING TRANSITION HOUSE LAUNCHES  DOMESTIC VIOLENCE PUBLIC SERVICE FILM

November 8, 2011 - The Nipissing Transition House recently launched a domestic violence public awareness video “You Are Not Alone”. The premise of the spot is of a forlorn female central character fleeing domestic violence walking and running away from the viewer until the welcoming touch of a caring individual causes her to stop, turn, and see that many others are traveling with her, and are there to help her on her journey. Production of a 30 and 60 second version of the video was undertaken by TWG Communications.

"We had about 45 women who volunteered their day to support our message, that women in situations of domestic violence are not alone and that there is a community of caring and supportive woman, agencies and organizations ready to help", said Janine Lafreniere of the Nipissing Transition House. "Bringing awareness of this issue is a big part of our mandate and an excellent way to let women know there is help at hand." Filming took place in North Bay, Ontario, over a two day period and despite the overcast and wet weather, filming wrapped up on schedule.

"We have worked with the Nipissing Transition House in the past and we are honoured to be working with them again", said William Ferguson, TWG V.P. Creative. "This is such an important issue and a difficult one to capture in 30 or 60 seconds.”

"I want to thank all the ladies who participated in this production, it was such a joy to see a wonderful cross section of women." Said Lafreniere.

To view the film spot, see below:

For more information, please contact:

William (Bill) Ferguson
VP Creative/Partner
101 Worthington St. East, Suite 433,
North Bay, ON  P1B  1G5
T   705.472.1861 ext 11
F   705.472.2343

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