“It takes miles to slow a moving train.”  True enough, but when one is standing still it’s easy to get up close and have a good look around.  

Ontario Northland gave TWG Communications just such an opportunity recently  to develop a new look for the old locomotive.  A lot of planning went into providing a look that was respectful of the history of Ontario Northland logos.  A look that was decidedly rail oriented and one that would stand out for the public as highly recognizable and clearly ONR.

In order to stay on track and provide the best pullman service possible, TWG worked in close collaboration with Ontario Northland team to ensure our creative vision was properly coupled with theirs.  With our thinking on parallel tracks we got down to establishing a clear train of thought and soon we were all aboard and moving ahead.

The final design is very clean and contemporary.  The colour choices are directly in keeping with Ontario Northland brand.  But, what looks great in concept doesn’t always translate well in the real world and when you are talking about a 2000 horsepower 900 hundred ton billboard you want to be certain everyone is happy before the paint is applied.

The new look loco logo has not only been highly praised by Ontario Northland employees and management but by an even more critical group, train buffs.  People who love the trains and monitor everything rail oriented have agreed the new loco logo for Ontario Northland is definitely on the right track.